A Founder’s Response to the New York Times

For decades, therapy has asked people to walk into a dim room, sit still, talk for 45 minutes, and somehow transform.

And for decades, depression rose.
Anxiety rose.
Burnout rose.
Therapists themselves broke under the weight of their own profession.

Now the New York Times finally admits it: Therapy is fleeing the office.

Hiking.
Beach walks.
Snowshoeing.
Camping chairs in the woods.

Therapists are literally dragging their profession into the outdoors because the old model is collapsing under its own stillness.

Clients can’t regulate emotion sitting under bulbs. Therapists can’t survive in windowless boxes. Movement, not talk, is what unlocks the nervous system and yet, in all this “innovation,” something massive is missing.

They changed the environment.
They changed the scenery.
They changed the posture, but they didn’t change the tools.

That’s where NOVi steps in.

Movement Heals, NOVi Measures It

Every therapist quoted in the NYT article says the same thing:

People open up when they’re moving.
People regulate when their environment shifts.
People access their truth when their body is engaged.

This isn’t new. It’s human biology, but for the first time in mental health history, we built a device to capture what actually happens inside the voice when emotion shifts in motion.

Therapy walks outside now, but only NOVi listens.

While you hike.
While you talk.
While you breathe cold air.
While your anxiety rises, breaks, and reorganizes itself.

NOVi wasn’t created for a couch. NOVi was created for life.

For the trail.
For the beach.
For the fire pit.
For the walk around the block at 2 a.m. when your chest feels tight and you can’t explain why.

Outdoor therapy is finally waking up to the idea that emotion is kinetic.

NOVi was built on that premise from day one.

Therapists Are Burning Out. NOVi Shows Them Themselves.

The article talks about therapists feeling like “wilting office plants.”

That’s not a metaphor. That’s an industry suffocating under:

• emotional exhaustion

• outdated structures

• no feedback loop

• zero accountability metrics

• zero insight into their own emotional patterns

Therapists don’t get supervision anymore, they get survival.

Outdoor therapy might help their spirit…

…but it still doesn’t tell them what’s happening inside them session to session.

NOVi does, because the wearable was never just for clients. It was also built for therapists, the ones carrying grief, burnout, compassion fatigue, and emotional overload.

NOVi lets them:

• Review their own emotional tone

• See where sessions spiked or flatlined

• Notice when their stress leaked into the room

• Understand their blind spots

• Improve session quality

• Protect their mental health

No pine cone can do that. No hike can do that. Only data can do that.

Outdoor Therapy Has No Standards. NOVi Becomes the Standard.

The NYT article openly admits:

• no regulated methods

• no consistent approach

• no emotional metrics

• no session benchmarks

• no tracking

• no structure

Right now, outdoor therapy is a vibe. A feeling. A good idea with no spine.

NOVi gives it a backbone.

With emotional signal analysis, tone, pace, breaks, elevation, stress micro-patterns, therapists can finally see the unseen.

They can track:

• emotional activation

• relief events

• cognitive overload

• self-criticism patterns

• grief signatures

• depressive flatness

• anxiety velocity

Outdoors therapy gives freedom. NOVi gives data.

Freedom + data = evolution.

This is the moment mental health grows up.

The World Is Catching Up, NOVi Is Already There

Outdoor therapy is not a trend. It’s a survival instinct.

People need:

• movement

• sunlight

• wind

• space

• life

But they also need a system that evolves as fast as their emotions do and that system can’t sit indoors. Can’t wait for the couch model to die. Can’t rely on metaphors and pine cones to decode the mind.

This new era needs tools built for the outside world, tools that travel with you, adapt with you, listen to your voice in real time, and turn your emotional patterns into clarity.

That’s what NOVi is.

The first mental-health device built for a world in motion.

Welcome to the New Model of Care

Therapy used to sit still. People didn’t.

Now therapy is moving. NOVi moves with it.

While others catch up, NOVi leads because the future of mental health isn’t indoors. It isn’t passive. It isn’t waiting for someone to break before we help them.

The future is:

• active

• mobile

• real-time

• personal

• measurable

• alive

The couch is dead.

Movement heals. NOVi measures the healing and for the first time ever, mental health finally has a tool built for the world we actually live in.