“Built Different.”

Small by design. Scaled by obsession. Powered by intelligence — human and machine.

👤 Ryan Hansen

Founder & CEO
Visionary. Builder. Survivor.

From raising 8 kids while scaling a supplement company to $3M+ in revenue…
to wiring the first NOVi prototype in a van, chasing Wi-Fi from gas stations to hotel lobbies — Ryan doesn’t build startups.
He builds lifelines.

He’s the coder, the marketer, the pitch man, the dreamer, the operator.
And now, he’s the founder of NOVi — a movement to rethink mental health from the ground up.

“I don’t wait for the system to catch up. I build what it won’t.”

👩‍💼 Jennifer Hansen

Head of Operations & Community
The backbone of the mission. Mother of 8. Marketing-minded, logistics-driven, emotionally locked in.

Jennifer ensures NOVi stays connected to real-world humans with real-world struggles.
She runs operations with the same precision and resilience it takes to raise a family in a chaotic world — and still show up with grace.

🎥 Sabastian Hansen

Creative Director | Videographer | Social Media Strategist

Sabastian brings the firepower behind the lens — crafting the visual world of NOVi with precision, emotion, and cinematic edge. A natural storyteller, editor, and social media tactician, he knows how to take a moment and make it move. Every NOVi launch video, emotional ad, and viral moment starts in his studio.

He’s not just capturing content — he’s shaping culture.
And for NOVi, that means capturing what mental health feels like.

🤖 D.A.L.i.Q.

Chief Data Scientist (AI Core)
Short for: Digital Audio Logic & Insight Query

DALiQ is the proprietary engine that powers NOVi’s mind-reading magic.
Trained on stress indicators, emotional speech markers, and behavioral health datasets — it transforms raw audio into life-changing insight.

It doesn’t just interpret your voice.
It understands your nervous system.
And helps you understand yourself.

💻 NOVi Labs (AI-Augmented Stack)

Engineering. Design. Growth. Strategy.

Where most startups burn capital hiring 12 people to do 1 thing, NOVi Labs is lean, lightning-fast, and AI-enhanced.
Using a ChatGPT-4o integrated backend, NOVi Labs supports:

  • Software prototyping

  • UI/UX design testing

  • Sentiment analysis

  • Front-end content creation

  • Code-gen and automation workflows

  • Custom AI tools and chatflows for rapid iteration

It’s not about replacing people.
It’s about extending capability — and Ryan built this stack himself.

“AI isn’t our shortcut. It’s our co-founder.”

⚡ Want to Join the Mission?

We’re not hiring titles.
We’re recruiting believers.

If you’ve got obsession, grit, or genius — reach out.
We’ll know what to do with it.
Email: info@noviwear.com